Cathy Poley
cathypoley@comcast.net
SUMMARY
·
A
dedicated Media professional with solid written and verbal communication
skills, strong organizational abilities, and excellent computer skills.
·
Extremely
well versed in scheduling, managing projects, and coordinating production
details.
·
A detail-oriented problem solver able to work under
pressure, meet
deadlines, and handle multiple tasks at once.
2007 –
Present
Writer/Producer
– GameTap TV
·
Write
and produce Game Trailers for games released on GameTap and Promos for GameTap
TV series/programs and GameTap.com features.
·
Produce
special programming for GameTap TV.
·
Write
copy and manage metadata for broadband video and third party digital
distribution.
·
Manage
Promo team production schedule making sure all production milestones
accomplished and all assets are delivered on time.
·
Coordinate
and supervise VO, edit, and sound design sessions to ensure all phases are
completed to specification.
·
Spearhead
distribution aspects of special programming for GameTap TV; determine content posting
plans for events such as E3, Tokyo Games Show, and Comic-Con.
·
Co-coordinate
delivery of GameTap TV assets and metadata to third party sites for digital
distribution.
2006 – 2007 Atlanta,
GA
Content
Producer: GameTap TV - GameTap
·
Manage
weekly updates of GameTap client and GameTap.com, including maintaining
production schedules, coordinating copy and asset creation, and overseeing
programming, testing and deployment.
·
Content
team point person for all GameTap video and video on demand; maintain client archives
of more than 500 videos.
·
Manage
timeline scheduling, project planning, and production for GameTap special
projects.
·
Coordinate
with Video team to have video promos created, encoded, and delivered.
·
Identify
new video opportunities including special promos and possible new series.
·
Oversee
video delivery for weekly updates to the AOL/GameTap micro-site.
·
Communicate
programming schedule changes and ensure updates are made.
2002 - 2006
CNN.com
TV-Integration Group
Senior Associate
Producer
·
Manage production of Web projects tied to on-air
programming or marketing of on-air programming, including client contact, third
party communication, graphics requests, design approval, copy writing, content
approval, gaining S&P and Legal approval, project build-out, final project
approval, and post-project review.
- http://www.cnn.com/killerflu
·
Worked
with site production coordinator, Web masters, and design team members to create
new elements and develop projects.
·
Brainstormed
with Strategic Marketing group to develop content and marketing strategies.
·
Worked
with the CNN.com business unit to create and maintain sponsored content deals.
·
Coordinated
digitizing of video for use on Web pages.
·
Ensured
promotional and creative materials are consistent with on-air branding; ensured
copy and interactive features maintain consistent voice with the site.
·
Created
video promos/VOs for on-air use promoting online
interactive elements; encoded video promos and enter video details into media
database.
1999 - 2002 Atlanta,
GA
Associate
Producer - CNN.com Community
·
Maintained
chat events schedule, and scheduled more than 30 staff members for chat
production elements; updated and maintained department calendar.
·
Booked
and interviewed celebrities, authors, newsmakers, and on-air talent for chat
events; coordinated interviews and dealt with on-air talent and special guest
on a daily basis.
·
Coordinated live streaming video events for Space
and Entertainment sections.
·
Primary department contact for On-Air producers; coordinated
content for on-air projects.
·
Processed
invoices and payroll for chat and message board contract employees.
·
Maintained
department database, content archives, and tracking log.
·
Co-created
department rate card; approved and processed inter-department billing.
1998 - 1999
Intern -
CNN World Report
·
Edited
news packages and video teases for on-air use; filled in as Associate Producer
for daily edition of World Report.
·
Maintained
archival system for file tapes and new packages; dubbed packages for shipping
and archiving; processed and routed incoming tapes.
·
Coordinated
and supervised recording of voice-over translations for video packages.
ADDITIONAL EXPERIENCE
·
Producer
of “4 Commuters,” a documentary examining the issues surrounding commuting in
·
Creative
Director of Gorgeous Ladies of Comedy,
·
Producer/Writer
for short film series “A Girl’s Gotta Do What A Girl’s Got To Do.” Duties include finding locations,
coordinating cast and crew, obtaining supervising editing.
·
Production
Assistant for Beijos Productions on the independent
film "
EDUCATION
1994 - 1998
ADDITIONAL EDUCATION
Professional
development courses:
·
Project
Management
·
Microsoft
Project
·
Time
Management
·
Business-centered
communication