Cathy Poley
About Cathy Resume Video Samples TV/Web Integration Content/Writing Samples Contact

Companion Sites for CNN Dr. Sanjay Gupta Primetime Specials
Served as content lead for creating sites related to on-air specials. Created content briefs, worked with on-air producers to gather related assets and information. Managed Correspondent report processing and encoding of related video.
Coordinated graphics requests, design approval, copy writing, content approval, gaining S&P and legal approval, site build-out, final approval, and post-project review.

Sleep
Dr. Sanjay Gupta tries to unlock the mysteries of sleep.
- Dream Dictionary: Interactive Gallery - Researched definitions, wrote copy, worked with designer to create concept for original artwork, built gallery.
- Sleep Tips: Interactive gallery - Compiled information, Wrote copy, gathered images, built gallery.
- Sleep Quiz: Online Quiz - Wrote copy, built quiz.


Driven To Extremes
Dr. Sanjay Gupta gets behind the wheel to examine safety and athletic performance in NASCAR racing.
- The Anatomy Of Racing: Interactive gallery - Compiled information, wrote copy, gathered images and Web exclusive video, built gallery.


Killer Flu
Dr. Sanjay Gupta looks into the possibility of a Bird Flu attack in the United States.
- Top Questions About Bird Flu: Interactive Gallery - Researched facts, wrote copy, gathered images, built gallery.

Election 2004 Coverage
Created polls, photo galleries, quizzes, original stories, and interactive elements supporting on-air programming. Communicated online elements and special report details to on-air prodcers. Worked with producers and marketing to enhance on-air coverage with interactive features.

- Election Express - Coordinated CNN.com coverage from the Election Express: CNN's mobile newsroom covering the campaign trail. Processed and posted reports from Correspondents in the field. Spent a week on the Election Express filing reports and writing original pieces on Boston's preperations for the Democratic Convention (See Writing Samples).
- Pundit's scorecard - Interviewed CNN Correspondents and analysts about aspects of the primaries, conventions, debates, and elections, and compiled responses into a political scorecard.
- Debate coverage - Coordinated on-the-ground coverage for the Vice Presidential Debate. Served as primary CNN.com contact with on-air producers. Posted live, play-by-play commentary blog as debate was in progress.

Huricane Katrina Coverage
Contributed to the Peabody and Dupont award-winning CNN and CNN.com's coverage of Huricane Katrina and its aftermath.

- Help Center - Assembled CNN.com Hurricane Katrina Help Center informing viewers how to find local resources, ways to get aid, ways to donate to organizations helping victims, and ways to find the missing.
- Safe List - Managed CNN.com's effort to post names of those who wanted to let others know they were all right in Katrina's aftermath. Set up e-mail processing system, managed processing team, provided functionality feedback and made change requests for database system.
- Processed and posted reports from Correspondents in the field.
- Supported on-air programs with interactive elements, reports, gallerys, transcripts, and special video.