Cathy Poley - Online Portfolio

	Save The Boxes Game A game created to drive traffic and leads to ApartmentGuide.com. Promoted through e-mail newsletters, on Facebook, and on Twitter. Worked with outside agency to test and make changes to the game and to ensure the game was delivered on time and to specification. Created and maintained asset schedule, wrote game and promotional copy, oversaw testing process and gave final production clearance.
	Apartment Guide E-mail Marketing Campaigns Managed editorial strategy for Apartment Guide's various e-mail marketing campaigns including weekly newsletters, special announcements and other communcations with customer base. Chose featured articles and managed copy/content creation from concept to deployment. Monthly newsletter traffic to ApartmentGuide.com increased more than 2000% in one year. Example

Save The Boxes Game
A game created to drive traffic and leads to ApartmentGuide.com. Promoted through e-mail newsletters, on Facebook, and on Twitter.
Worked with outside agency to test and make changes to the game and to ensure the game was delivered on time and to specification. Created and maintained asset schedule, wrote game and promotional copy, oversaw testing process and gave final production clearance.

Apartment Guide E-mail Marketing Campaigns
Managed editorial strategy for Apartment Guide's various e-mail marketing campaigns including weekly newsletters, special announcements and other communcations with customer base. Chose featured articles and managed copy/content creation from concept to deployment. Monthly newsletter traffic to ApartmentGuide.com increased more than 2000% in one year. Example

	GameTap Easter Egg Hunt GameTap hid three games throughout the services inviting GameTap Subscribers to find them. Planned project from start to finish, creating content brief, acquied approvals from Legal and third-party client, created and maintained asset schedule, wrote stunt copy, oversaw testing process and gave final production clearance. Examples
	Staff Picks These banners promoted the Staf Picks feature while showing off staff members' personalites. Created concept for each poster, wrote copy and playlist descriptions, gathered featured games, took pictures of staff members, maitained asset schedule and game schedule, programed assets into client. Examples
	GameTap Originals and Key Titles Coordinated in-client asset creation and promotional messaging for GameTap key titles and originals, such as "Sam & Max: Season One," "Myst Online," and "10 Years of Tomb Raider: A GameTap Retrospective." Ensured messaging was consistent accross the client and with marketing. Ensured assets were created on time and to specification. Examples

GameTap Easter Egg Hunt
GameTap hid three games throughout the services inviting GameTap Subscribers to find them. Planned project from start to finish, creating content brief, acquied approvals from Legal and third-party client, created and maintained asset schedule, wrote stunt copy, oversaw testing process and gave final production clearance. Examples

Staff Picks
These banners promoted the Staf Picks feature while showing off staff members' personalites. Created concept for each poster, wrote copy and playlist descriptions, gathered featured games, took pictures of staff members, maitained asset schedule and game schedule, programed assets into client. Examples

GameTap Originals and Key Titles
Coordinated in-client asset creation and promotional messaging for GameTap key titles and originals, such as "Sam & Max: Season One," "Myst Online," and "10 Years of Tomb Raider: A GameTap Retrospective." Ensured messaging was consistent accross the client and with marketing. Ensured assets were created on time and to specification. Examples

	- Processed and posted reports from Correspondents in the field. - Supported on-air programs with interactive elements, reports, gallerys, transcripts, and special video. - Help Center - Assembled Help Center with information on how to get aid, donate to groups helping victims, and find the missing. - Safe List - Managed CNN.com's effort to post names of those who wanted to let others know they were all right in Katrina's aftermath. Set up e-mail processing system, managed processing team, and provided functionality feedback.

Companion Sites for CNN Dr. Sanjay Gupta Primetime Specials
Served as content lead for creating sites related to on-air specials. Created content briefs, worked with on-air producers to gather related assets and information. Managed Correspondent report processing and encoding of related video. Coordinated graphics requests, design approval, copy writing, content approval, gaining S&P and legal approval, site build-out, final approval, and post-project review.

	Sleep Dr. Sanjay Gupta tries to unlock the mysteries of sleep. Created interactive elements such as a Dream Dictionary Interactive Gallery, Sleep Tips Interactive Gallery, and a Sleep Quiz.
	Driven To Extremes Dr. Sanjay Gupta gets behind the wheel to examine safety and athletic performance in NASCAR racing. Managed all content creation including arranging for a correspondent article, creating an original article on the science behind NASCAR, and producing The Anatomy Of Racing: Interactive gallery.
	Killer Flu Dr. Sanjay Gupta looks into the possibility of a Bird Flu attack in the United States. Produced online programming special including a correspondant article and the Top Questions About Bird Flu Interactive Gallery.

Election 2004 Coverage
Created polls, photo galleries, quizzes, original stories, and interactive elements supporting on-air programming. Communicated online elements and special report details to on-air prodcers. Worked with producers and marketing to enhance on-air coverage with interactive features.

	- Election Express - Coordinated CNN.com coverage from the Election Express. Processed reports from Correspondents in the field. Filed reports and wrote original pieces on Boston's preperations for the Democratic Convention (See Writing Samples). - Pundit's scorecard - Interviewed Correspondents/analysts and compiled responses into a political scorecard. - Debate coverage - Coordinated on-the-ground coverage for the Vice Presidential Debate. Served as primary CNN.com contact with on-air producers. Posted live, play-by-play commentary blog as debate was in progress.

- Election Express - Coordinated CNN.com coverage from the Election Express. Processed reports from Correspondents in the field. Filed reports and wrote original pieces on Boston's preperations for the Democratic Convention (See Writing Samples).
- Pundit's scorecard - Interviewed Correspondents/analysts and compiled responses into a political scorecard.
- Debate coverage - Coordinated on-the-ground coverage for the Vice Presidential Debate. Served as primary CNN.com contact with on-air producers. Posted live, play-by-play commentary blog as debate was in progress.