Cathy Poley
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GameTap Special Projects

GameTap Easter Egg Hunt
GameTap hid three games throughout the services inviting GameTap Subscribers to find them. Clues were placed throughout GameTap leading users to the games.
- Planned project from start to finish, creating content brief, acquied approvals from Legal and third-party client, created and maintained asset schedule, wrote stunt copy, oversaw testing process and gave final production clearance. Examples


Staff Picks
Each week a different GameTap staff member gets a chance to share their favorite games with GameTap subscribers. A graphic in the Home section of the GameTap application promotes the feature while showing off a little bit of the staff member's personality.
- Created concept for each poster, wrote copy and playlist descriptions, gathered featured games, took pictures of staff members, maitained asset schedule and game schedule, programed assets into client. Examples


GameTap Originals and Key Titles
Coordinated in-client asset creation and promotional messaging for GameTap key titles and originals, such as "Sam & Max: Season One," "Myst Online," and "10 Years of Tomb Raider: A GameTap Retrospective." Ensured messaging was consistent accross the client and with marketing. Ensured assets were created on time and to specification. Examples


Interactive Elements

TCM viewers' favorite political films: Interactive gallery - Based results from a TCM.com poll. Coordinated with Turner Classic Movies Marketing representatives and producers to get the data and decided how best to repurpose the data for a CNN.com story and gallery.
- Researched film information, wrote copy, gathered images, built gallery in content management system.

Survivor Stories: Interactive gallery - Compiled information on different stories, wrote copy, eneterd assets into a content management system to build the gallery.


Original Articles - Election 2004

- Talking politics over coffee and sandwiches
- The man from Boston
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What else is going on in Boston?
- Partisans agree on political films
- Students registered, but will they vote?


Original Articles - On the Rise: Articles supporting on-air series

- Wanted: Party people
- It's Saturday morning all the time
- On the fast track
- A pretty face that won't cost an arm and a leg
- The sweet smell of success